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Cynical Purchase
Idea / The poster represents the coldness and ease that both Chinese authorities and organ transplant applicants have to kill for their own benefit. When people are online shopping the truth is that nobody cares about the whole process that happens before having it on their hands. So the key vision of this poster is the consequence after pressing the button "buy now" because in that very moment the victim's organs are taken away. That is called a cynical purchase.
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