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Speak Up
Idea / The slogan on the left is an original mini Chinese poem, meaning “People are crying. The authority is brutal. It takes words from little mouths to make a big influence.” Taking advantage of the complexity of Chinese characters, the featured typography of organs(器官) is deconstructed into multi-layers of various characters that are highlighted in the slogan. The emphasis of words and meaning yields even higher intensity without typical photos or illustration of organs. The result is a unique, intriguing typographic design that consists of only simple geometric shapes with interconnected meaning of multiple Chinese characters.
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