理念 / The poster depicts the silhouette of two persons who are being kept as prisoners to snatch their organs. These silhouettes also resembles a pair of kidneys, organs that are being trafficked in China.
Неважно кто ты, как тебя зовут, о чем ты мечтаешь. Важно только сколько органов можно у тебя забрать. It doesn't matter who you are, what your name is, what you dream about. It is only important how many organs can be taken from you.